How To Write Corporate Video Scripts

Vector image of a tablet showing a video thumbnail.

Video is undoubtedly a powerful way to deliver a convincing marketing message. But how do you develop a script capable of capturing the imagination and holding it, right through to the final frame? All good scripts adopt some of the principles of story. But effective corporate video scripts have their own rules. And they require that you understand the precise Why-How-What of your business. Your first step is to identify … Read more