Why Are Buzzwords Like The Lollies We Devoured As Kids?

Photo of boy eating lollipop and sticking out his red tongue.

Buzzwords, acronyms, jargon; if your writing for the web is failing to engage, doublespeak could be the cause. Do you know what a mindshare is? Have you stumbled across the word hyperlocal and wondered what it meant? What about rightshoring? Are any of these words and phrases part of your vocabulary? Have you used buzzwords like these when communicating with your clients, colleagues or customers? These trendy words might be … Read more