‘I need more customers. I need more exposure, a website, copy …
… branding, infographics.
I need someone who can do it all.’
MARKETING
BUSINESS STRATEGY
DIGITAL STRATEGY
BRANDING
PROMOTION & CAMPAIGNS
Copywriting Services
•
Custom Website Design
•
Graphic Design
•
Infographics
•
Content Marketing Strategies
‘As always, love your work!’
Kath Boschen, Taylor Financial Services
‘As always, love your work!’
Kath Boschen, Taylor Financial Services
‘Excellent service.’
David Fenwick, Ray White
‘Excellent service.’
David Fenwick, Ray White
How are we unique?
Hazel Key Inc. brings together a cooperative group of professionals with a unified vision to deliver on our promises and help you realise your business goals. We’re not an ‘agency’ and we don’t charge the usual agency prices. But we do work with high calibre personnel and we do have our own unique structure, underpinned by three strict principles:
Clarity • Flexibility • Results
Clarity
Clear lines of communication are the key. We ask questions, we make a point of being curious, of getting to know your business, your vision, and – vitally – your customers. We document everything and communicate clearly so you know exactly what to expect.
Flexibility
‘Things can change, life is fluid and so is the commercial world. We respond to your needs, so you can respond to your customers and your business.’
Results
‘We don’t just write engaging content or design beautiful web pages. Everything we do is focused on answering the needs of your customers and satisfying the goals of your business. Everything we do is focused on your ROI; your return on investment.’
How Do We Do It?
We aim to integrate our skills seamlessly. For example, a copywriter who’s also a graphic designer can write and design on the fly. That saves time, confusion and stress for all involved. We emphasise clear communication and careful management, using documented, implemented processes.
How does that benefit you?
• You have one point of contact, linking you directly to your project and your goals.
• We spend time examining, documenting and planning.
• We agree everything with you before starting work.
‘It’s the difference between a relay team and a sprinter. When writer, designer, producer and marketer are combined in one skilled, cooperative agency, all that fumbling, tripping up and dropping the baton, is avoided.’
Hazel
• We use carefully chosen and adapted project management tools, ensuring liaison throughout is simple, quick and effective.
• We manage the entire project; it’s a done-for-you service leaving you free to run your business.
• Our Website QuickFix service is ideal for small business owners needing cost-effective support and solutions for their WordPress site problems.
• Brisbane Small Business Advice, our sister organisation, runs workshops to deliver the expertise otherwise only available through costly agency services. Empowering and encouraging collaboration between small business owners is what BSBA do.
How Do We Do It?
We aim to integrate our skills seamlessly; a copywriter who’s also a graphic designer for example can write and design on the fly. That saves time, confusion and stress for all involved. We emphasise clear communication and careful management, using documented, implemented processes.
How does that benefit you?
• You have one point of contact, linking you directly to your project and your goals.
• We spend time examining, documenting and planning.
• We agree everything with you before starting work.
• We use carefully chosen and adapted project management tools, ensuring liaison throughout is simple, quick and effective.
• We manage the entire project; it’s a done-for-you service leaving you free to run your business.
• Our Website QuickFix service is ideal for small business owners needing cost-effective support and solutions for their WordPress site problems.
• Brisbane Small Business Advice, our sister organisation, runs workshops to deliver the expertise otherwise only available through costly agency services. Empowering and encouraging collaboration between small business owners is what BSBA do.
‘It’s the difference between a relay team and a sprinter. When writer, designer, producer and marketer are combined in one skilled, cooperative agency, all that fumbling, tripping up and dropping the baton, is avoided.’
Hazel
‘As always, love your work!’
Kath Boschen, Taylor Financial Services
‘Hazel Key did a fantastic job assisting us with our website marketing content and graphics. Highly recommend them. Very professional and great knowledge of marketing as well as the written word for businesses.’
Tess Martin, Video Visible
Website Copywriting Services
There’s no doubt good copy, supported by a wide range of appropriate multimedia, is essential for a viable online presence and improved search engine ranking.
Your copy must be carefully targeted and incorporated into an intelligent layout that understands how the reader interacts with it.
If all of this is in place, readers will spend time on your website, just as you’re spending time here now. And that gives your business the opportunity to build sustained, profitable relationships with your customers.
OUR PORTFOLIO
Website Design
Flexibility of thinking is
essential when designing customer focused and outcome driven websites.
Branding
We create distinctive brands. We focus on your business niche and deliver a powerful message that separates you from your competitors.
Copywriting
Landing page and website copy incorporating hard-working keywords and calls-to-action.
Website Design
Branding
Copywriting
Illustration
Vector illustration is a useful skillset – particularly for online content such as blog posts. It’s one that, when used correctly delivers a powerful message.
Infographics
Infographics make complex information easy to absorb. They’re a valuable social media marketing tool. Why? Because quality infographics are often shared, and sharing is a powerful tool in SMM.
Website Re-design
Site re-designs can be technically demanding. We work extensively with WordPress to develop, and secure reliable, sophisticated websites.
Illustration
Infographics
Website Updates
BLOG
Why Are Buzzwords Like The Lollies We Devoured As Kids?
Buzzwords, acronyms, jargon; if your writing for the web is failing to engage, doublespeak could be the cause. Do you know what a mindshare is? Have you stumbled across the word hyperlocal and wondered what it meant? What about rightshoring? Are any of these words and phrases part of your vocabulary? Have you used buzzwords like these when communicating with your clients, colleagues or customers? These trendy words might be
How To Write Corporate Video Scripts
Video is undoubtedly a powerful way to deliver a convincing marketing message. But how do you develop a script capable of capturing the imagination and holding it, right through to the final frame? All good scripts adopt some of the principles of story. But effective corporate video scripts have their own rules. And they require that you understand the precise Why-How-What of your business. Your first step is to identify
Niche Marketing Strategy; 7 essential questions
Your business might be new. It might be established. It might be expanding or contracting, small or multi-national or even just a dream. Irrespective, it needs a defined niche. These 7 questions guide you through the personal and professional discovery that nails your niche, setting you apart from your competition. These questions will not only define your niche, they’ll help you build an enterprise focused on the needs of the